Variable data printing (VDP) is a powerful tool that allows you to customize printed materials with unique information for each piece in a print run. This technology not only enables you to alter text, images, graphics, and other elements within the art, but it also does so without halting or slowing down the printing process, providing you with a seamless and efficient solution.
Empire’s digital capabilities can produce variable data on rolls and sheets, showcasing the adaptability of VDP to meet our diverse customer needs. Variable data has become integral to OEM and POP marketing needs. It creates highly personalized and targeted communications, including custom product labels with unique barcodes, QR codes, serializing, images, or product information. Some examples of uses include warehouse labels, equipment ID, parking passes, event and ticket passes, and instructional materials.
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All you need to know about variable data (PDF)
